The Confederation of Danish Enterprise
Annual Magazine 2015
The special magazine was published in connection with the Confederation of Danish Enterprise Annual Day, 19th May 2015 in TAP1 in Copenhagen.
With the theme of “R / Evolution – New Rules for Business”, the Confederation of Danish Enterprise wanted to provide an insight into both the challenges and opportunities that new technologies present to Danish companies. For many companies the developments in technology are a revolution, for others an evolution. This year the special magazine focused on the accelerating technological developments in Danish society. Developments that on the one hand can raise productivity in business, and on the other hand, can put certain occupation areas under pressure. The developments are described through interviews with British data editor at The Economist Kenneth Cukier, CEO of KMD Eva Berneke and a range of other authorities in the Danish business sector.
The messages of the special magazine were directed at managers and decision makers in the private sector, government policy-makers and purchasers in municipalities, regions and the government, as well as politicians and opinion-makers.
The message of the special magazine was communicated in a nationally distributed 44-page special magazine in high quality paper – both in the content and the thick magazine cover (+ Matt UV varnish and 5 Pantone colour). Emphasis was placed on using professional resources in the editorial and visual expression. With a magazine circulation of more than 170,000 copies, there was room to reach the target audience via direct mail and package delivery, the Confederation of Danish Enterprise Annual Day 2015, Jyllands-Posten and Berlingske newspapers, a large number of channels at Folkemødet (“Folk Meeting”) 2015 on Bornholm, as well as Copenhagen Airport and many others.
”I have made a number of special magazines with FirstPurple and have only had good experiences. First Purple are professional, they understand my wishes and needs, and in my opinion deliver the best product within their niche sector. I can highly recommend First Purple to those who want to make a high-end magazine, as it has created a lot of value in those instances where I have done so. ”
John Veje - (former) Communications Director at the Confederation of Danish Enterprise