Confederation of Danish Enterprise
Annual Magazine 2016
The special magazine was released in connection with the anniversary of the Confederation of Danish Enterprise on May 19, 2016 in the concert hall DR Koncerthuset in Copenhagen.
The Confederation of Danish Enterprise used the theme “Digital conversion” to focus on how the digital conversion will fundamentally change our society. It will change the way we work and the way we educate ourselves. Moreover, it will create digital innovation and growth in business sector, provided we take the right decisions in time. This year’s focus of the special magazine was on disruption and digitization megatrends. Digitization is described through the interview with the Prime Minister Lars Løkke Rasmussen and a number of other authorities in the Danish business sector.
Messages of this special magazine were directed at managers and decision-makers in the private sector, public decision-makers and purchasers within municipalities, regional and central government as well as politicians and opinion leaders.
All messages were communicated in a nationally distributed magazine containing 52 pages of high quality paper – for content and thick magazine cover (+ Mat UV lacquer and pantone colour 5 on the front). Attention was given to the professional aspect of the editorial and visual expression. It has a circulation of more than 165,000 copies and reached the target audience through direct mail and package delivery. It was also distributed at the anniversary of the Confederation of Danish Enterprise in 2016, Jyllands-Posten and Politiken, a variety of channels at Folkemødet 2016 in Bornholm, Copenhagen Airport and more.
Previous publications of Confederation of Danish Enterprise
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