DRIVKRAFT 4
February 2016

February 2016

With the fourth edition of the magazine DRIVKRAFT, Dansk Produktions Univers wanted to focus methodically on optimisation. Under the theme “Optimise production” there was strong emphasis on the scenarios – better competitiveness, better bottom line, increased growth and the opportunity to create more jobs.

DRIVKRAFT 4 was released in December 2015. The magazine’s messages are aimed primarily at small and medium sized enterprises, operating and developing production in Denmark.

The magazine’s messages were communicated in a 40-page magazine on high quality paper. With a circulation of around 7,000, the magazine reached its target audience via direct mail distribution spread over e.g. directors in the SME sector, municipalities, researchers, politicians and DPU’s partner organisations.