Goods by road 2015
The magazine was published in connection with Folkemødet 2015 on Bornholm.
ITD wanted to use the magazine to focus on developments within the Danish road freight sector. The need for truck transport on the roads coupled with sharper demands and high expectations creates a greater need for more hands and heads in one of Denmark’s most important primary industries.
The magazine’s message was aimed at the transport industry, managers and decision-makers in the private sector, government decision-makers, as well as politicians and opinion-makers.
The magazine’s message was communicated in a 20-page magazine in high quality and environmentally friendly paper. With a circulation of approximately 14,000, the magazine reached the target audience via direct mail and package delivery, at airports, and through a number of channels connected with Folkemødet 2015 on Bornholm.