The Danish Chamber of Commerce
Annual Issue 2012
The special magazine was issued in connection with the 2012 Danish Chamber of Commerce Annual Day in the Bella Center in Copenhagen.
The wish of the Danish Chamber of Commerce was to communicate 11 comprehensive analyses, highlighting challenges in Danish business life. The magazine briefly presented proposals for solutions to a number of these challenges.
The messages of the magazine were aimed at managers and decision makers in the private sector, public decision-makers in the regions, municipalities and central government, as well as universities and colleges, politicians and opinion-makers.
The messages were communicated in a 40-page special magazine in high quality paper. The editorial and visual content was a high priority and in line with the theme of the Danish Chamber of Commerce Annual Day 2012. The magazine was published in a print run of 125,000 copies and distributed via a number of valuable channels which conveyed the message ‘Ready for kick-off’ to the target audience in the best possible way. The distribution channels included direct mail and packaging delivery, the Annual Day in the Bella Center, displays at Copenhagen Airport and many others.