The Confederation of Danish Enterprise
Knowledge and Consultancy 2014
The special magazine was issued in connection with the Confederation of Danish Enterprise Consultancy Day 2014 at the Stock Exchange in Copenhagen.
As a prelude to Consultancy Day 2014 at the Stock Exchange, the Confederation of Danish Enterprise wished to highlight the value that consultancy and knowledge service businesses create – including international success. The Confederation of Danish Enterprise’s special magazine had a sharp focus on the framework conditions for the consultancy sectors as well as the technological agenda, accountability, and much more.
The messages of the magazine were aimed at senior and middle managers and specialists in consultancy and knowledge service businesses, as well as the creative sectors. Further targets were managers in the private and public sectors, as well as political decision-makers and opinion formers.
The messages were communicated in a 24-page special magazine in high quality paper considering the high circulation of 85,000 magazines, where the target audience could be reached through direct mail and packaging delivery, at Copenhagen airport, the Confederation of Danish Enterprise Consultancy Day 2014, and others.