The Confederation of Danish Enterprise
Public Private 2013
The special magazine was produced in connection with the OPS Annual Conference 2013 at the Stock Exchange, which was backed by the Confederation of Danish Enterprise, SKI and others.
As a prelude to the OPS Annual Conference 2013 at the Stock Exchange and the Confederation of Danish Enterprise Annual Day 2013 at the Bella Center, the Confederation of Danish Enterprise wanted to bring into focus how new directives and regulations change public-private cooperation, how the new possibilities can be used and how cooperation can be improved in the future.
The messages of the magazine were aimed public purchasers and decision-makers, as well as government contractors. In addition to these were policymakers and opinion formers.
The messages were communicated in a 32-page special magazine in high quality paper considering the high circulation of 125,000 magazines, where the ways the target audience received the magazine included direct mail and packaging delivery, and at the following events: OPS Annual Conference 2013, Confederation of Danish Enterprise Annual Day 2013, IKA’s Procurement Law 2013 and Folkemødet 2013 on Bornholm.